Privacy Policy

Last updated 30/12/2025

This website, The Principle of Purpose, is operated by Martin J. Wheeler.
We are committed to respecting your privacy and keeping your data safe.
This policy explains what information we collect, how we use it, and your rights.

1. Information We Do Not Collect

We do not:

allow user accounts or logins
allow comments
offer ecommerce or handle payments
collect personal data unless you choose to contact us directly

2. Information We Collect Automatically

Like most websites, we may collect basic technical data automatically through standard website logs or analytics tools. This may include:

pages visited
time and date of access
browser type
general location (city/country)
device type

This information is used only to understand website performance and improve the user experience. It cannot be used to identify you personally.

If analytics are disabled, this information may not be collected at all.

3. Information You Voluntarily Provide

If you contact us directly (for example, via email), we may receive:

your name
your email address
your message or inquiry

This information is used only to respond to your request and is never shared, sold, or used for marketing without your explicit consent.

4. Cookies

This site may use minimal cookies for:

basic website functioning
anonymous analytics (if enabled)

You can control or disable cookies in your browser settings.

5. How Your Data Is Used

Any data collected is used solely for:

operating the website
improving site performance
responding to enquiries you choose to send

We do not share data with third parties other than essential service providers that help us operate the website (e.g., hosting providers).

6. Data Security

We take reasonable measures to protect the information we hold, using secure hosting and standard security practices.

7. Your Rights

Depending on your location, you may have the right to:

request a copy of the personal data we hold about you
request correction or deletion of your data
withdraw consent for us to use your data

To exercise any of these rights, you may contact us at:
jane@opne4.com